At Cafe Con Leche our specialty is hosting events. We receive a lot of inquiries soliciting advice on how to plan a successful event. In our experience we find event planning is a mix of both strategy and magic.
Five Tips to a Successful Event:
People want to feel comfortable. The event should create a space that is welcoming and comfortable for your target audience. Being thoughtful about people’s needs pays off. People will feel good being in the space you created, which will allow them to relax and stay longer. If you plan on hosting more events, the good word will attract more people who are looking for the kind of space you creating. Whether it’s child care, extra sitting chairs. some food or bus fare - make sure you are considering your guests comfort.
The Power of Three. Make sure to have at least three things for people to be able to interact with while they are at your event. The three things could be a mix of food, music, dance, art activity, raffle/silent auction or a selfie corner. Be careful of too many activities, a maximum of five or six is good depending on the amount of guests you expect to attend.
The Power of Seven. It takes people seeing something a minimum of seven times before it sticks out in their mind. When doing marketing for an event, make sure you are advertising it at least seven times. You can use Facebook, Twitter, LinkedIn, Instagram, Newsletter, Website, Flyer, Press Release and in person networking to invite people to the events. If you have a marketing budget you can also buy a newspaper ad.
Branding. Name recognition is the most important thing to do when building a clientele base. You want people to hear your (or your event’s name) and know exactly who you are and what you do. Being consistent in your branding and event quality is important to building the reputation you want. Ordering swag such as pens, stickers or other little giveaways with your logo on it is a great way to get your information out into the world.
Staying Fresh. I always like to say - don’t be progressive, be transformative. The events you do are going to change as trends change, that’s ok. Always think ahead, try new things and learn from others. Staying humble but focused is key. Your relationships will probably get you farther than anything else so maintain positive people around you. Celebrate the successes of others as well as your own.
Cafe Con Leche offers event planning consulting services, for event package inquiries please check out our webpage by clicking here or email firstname.lastname@example.org.