This week for La Perspectiva we profile Ella Serrato, Realtor® and Multi-Million Dollar Producer with Howard Hanna Real Estate. Ella is one of Cafe Con Leche's generous sponsors for Cafe Con Leche's Resident Artist program. We sat down with Ella to learn more about her love for Pittsburgh, all things Real Estate and her passion for her Colombian roots and work with Colombia en Pittsburgh. You can reach out to Ella: firstname.lastname@example.org, 412-606-0969.
- Tell us a little bit about yourself. I am from Colombia and feel very passionate about the “Colombia en Pittsburgh” non-profit organization and its work with the Latino Community. I became Vice President of the association only a few months ago, but I have working with them since 2011. I am particularly proud of the “Good Home Project for the Latino Community”, a project that we did in partnership with Computer Reach, we distributed 400 Apple computers among the Latino families in Pittsburgh and Youngtown in Ohio.
- How long have you lived in Pittsburgh? We have lived almost 6 years in Pittsburgh. Back, in 2011, my husband got two good job offers involving relocation out of Arizona. One of the options was here in Pittsburgh and we came to tour the city. It turned out that we liked it a lot; it was nice to see the green areas surrounded by beautiful trees; we also enjoyed seeing homes with their own character. Another factor was the great reviews about the school system; this was very important since we have 2 daughters and we want the best education for them.
- What interested you about real estate? Real estate is one of the most expensive investments that you can have during your life. Being part of this process on either side of the transaction is not only challenging, but very rewarding. I feel especially good when my clients are happy with their home. Seeing that, makes me love my job and keeps me engaged every day.
- What is your favorite thing about selling real estate? To have the opportunity to meet people and help them to sell or find their home. I also enjoy touring homes which keeps me well informed about the available inventory. This puts me in a good position when a new client starts sharing what are their needs. This is very important, especially right now in Pittsburgh, you have to be very well informed; that way your clients don’t miss any opportunity.
- Do you have any advice for people relocating to Pittsburgh and are looking to buy? My advice is to ask for two months or more of rent as part of your relocation package. This can ease the pressure of buying a house immediately and it gives you time to learn about the area(s), neighborhoods, the local school districts, commute time, etc.