LA HISTORIA DE CAFE CON LECHE
Cafe Con Leche is an award winning event production company + digital platform based out of Pittsburgh, PA. We highlight authentic Latino culture through art + food. It was founded by Most Wanted Resident Artist, Tara Sherry-Torres, in January of 2014 out of a desire to create neighborhood based spaces for Latinos to connect in Pittsburgh. The concept of Cafe Con Leche is based on her love for Puerto Rican roots, a craving for good Spanish food in Pittsburgh and a desire to bring people together to break bread while enjoying music, art and dance. In May 2015 Cafe Con Leche was the winner of the Pittsburgh Community Reinvestment Group's Community Development Award.
Cafe Con Leche has hosted over 25 pop-up events in five Pittsburgh neighborhoods, collaborating with a cross section of businesses, nonprofit, community groups and artists. Our events have been featured in the Post-Gazette SEEN Column, The Tribune Review, NEXT Pittsburgh, The City Paper, Pop City, La Jornadada Latina and The AP Collection. To see pictures and videos of past Cafe Con Leche events check out our Galeria.
Leveraging lessons from our own success, we provide consulting services to businesses and nonprofits who would like to increase their brand profile in the Latino market. Our expertise is in experiential marketing, event production and digital media.
First Events, April 2014-July 2014
As a part of Most Wanted Art Fine Resident Artist program, Cafe Con Leche's first four events were Herencia Africana, celebrating the African roots of Latin@ culture; The Amazing Plantain, celebrating the great cultural connector; New York style brunch with live jazz and break dance performances; Brisas del Caribe: Una Noche en San Juan, Puerto Rico.
Pop-Up for Latino Heritage Month, 2014
For 2014 Latino Heritage month, Cafe Con Leche hosted a month long pop-up at the old Quiet Storm space in Garfield. We were happy to host several community art workshops and events in partnership with several local artists, musicians, dancers and caterers.
#instalifePGH, Fall 2014
Cafe Con Leche Pop-Up was proud to have the grand unveiling of #instalifePGH. An exhibit curated by Kathyrn Vargas which showed perspectives on life in Pittsburgh as told through a year of Instagram photos. Over 70 photos were on display in this unique gallery featuring the people, places, and experiences that make Pgh home to eight proud and very different Pittsburghers.
Thanks to a SEED award from The Sprout Fund, Cafe Con Leche was able to host five Latin pop-up events throughout 2015. This included a partnership with New Voices Pittsburgh for Women of Color HERStory month to bring the play Yo Soy Latina to Pittsburgh; an event with the Pittsburgh Cultural Trust downtown gallery crawl; the first Latin@ LGBTQ Pride event in Pittsburgh, hosted at Bricolage theater in downtown Pittsburgh and the premiere of our media project "What does it mean to be a Pittsburgh Latin@?' during a month long residency at Assemble gallery in Garfield.
Cafe Con Leche honored 10 Latinos making a difference in Pittsburgh at the first ever FUERZA Awards! Held in the Pittsburgh neighborhood of Allentown at The Hardware Store. For the 2015 honorees click here, you can see video from the event by clicking here.
Cafe Con Leche Team
TARA SHERRY-TORRES, MSW
Founder + Creative Director, Cafe Con Leche LLC
Tara is a creative entrepreneur, cultural influencer, thought leader, TEDx speaker, 2014 Pittsburgh Magazine 40 Under 40 recipient and one of the Pittsburgh Post-Gazette's 2015 People to Meet. This past March, Tara was named one of the 2016 Creators of the Year by the Pittsburgh Technology Council. Tara is a regular contributor for Hip Latina magazine and Visit Pittsburgh's blog.
For over 10 years, Tara has been working in community-based organizations in New York City and Pittsburgh, with an emphasis on community organizing and economic development. Originally from Brooklyn, NY, Tara's passion for people and places led her to pursue her Masters in Social Work from The University of Pittsburgh School of Social Work, concentrating in Community Organizing.
In 2014, based on her belief in the power of culture, Tara founded Cafe Con Leche, an award-winning creative lifestyle brand. Through events and digital media, Cafe Con Leche highlights authentic Latino culture using art + food. Tara uses her platform to inspire Latinos to express their creativity, celebrate their culture and become innovative community leaders.
Cafe Con Leche is winner of the 2015 Pittsburgh Community Reinvestment Group's Community Development Award. In 2016 Cafe Con Leche partnered with Most Wanted Fine Art gallery to launch Pittsburgh's Latino Artist in Residency program as well as the wildly popular Puerto Rican supper club series, "Sobremesa". Click here for her personal website.